The Public Relations Division works towards the fostering of a positive image of the University through the dissemination of information about people, programmes and events. The Division also acts as a bridge between the Institution and its variuos publics. The Division recognises that a good public image does not simply occur. But rather, it is the end result of shared ideas of what an institution can become through unity of purpose. Commitment to truth, fairness and accuracy must be maintained by all whose actions have an impact on the Institution. Division Personnel
- Public Relations Officer - Ms Paulette Paul
- Clerk/Typist - Ms Leslyn Eastman
- Office Attendant - Mr Troy Bentick
- Annual (summer) Work Study Attachment Student .The student will be assigned special projects that will contribute to the development of the Division and the intern.
- Temporary Clerk/Typist: A temporary staffer is employed during the Division's peak period (October - December)
Duties
- Plan Public Relations Strategy and Awareness Raising Campaigns
- Coordinate the publication of all information about the University of Guyana - Student Guide, Brochures, Bulletins, Convocation booklets, etc.
- Coordinate all campus activities related to media, including monitoring, recapitulating and evaluating news coverage- TV, radio, newspaper, & magazine
- Implement market research to inform public relations and marketing strategies and evaluate existing campaigns and activities
- Advice UG staff on promotional opportunities for courses, events and activities
- Organise major events such as Open Day
- Produce` Focus on UG' in print and on the Web and any other magazine/newsletter as warranted
- Media management - press releases, press briefs/conferences, radio or TV programme
- Website management - development & maintenance
- Plan and implement outreach programmes, exhibitions, etc.
- Prepare information for insertion in overseas publications (i.e. The World of Learning, Commonwealth Universities Yearbook, etc.) and updating this annually
- Supply information on the University of Guyana to Overseas Mission via the Ministry of Foreign Affairs
- Arrange campus visits - schools, dignitaries, academic visitors. ect.
Policies & Procedures The Public Relations Division will maintain a consistent programme to define, explain and present the activities of the University to its various publics. The Division will continue to provide, based on its capacity of staff, time and resources, assistance to faculties and sections requesting promotion and publicity. The Division also aims to build upon its interdepartmental working relationship with the Office of Resource Mobilsation and Planning (ORMP). Information Dissemination In order to facilitate the effective and transparent dissemination of information, all news releases should be channeled to and disseminated from the Public Relations Division. The Division will accept requests to publicise events and activities from Faculties and Sections and these will be dealt with in an expeditious manner.
To encourage the flow of information, the Public Relations Division will foster:
- Timely dissemination of information
- Enhanced involvement of the media in the promotion of the University
- Continued assistance to departments/divisions in their promotional work
- Continued printing of publications to highlight the University's services.
The media will be encouraged to cover scheduled events. Media Notification Breakdown The media houses throughout Guyana will be used to sensitise the public about University events and activities. In addition, tertiary institutions, secondary schools, alumni chapters, UG website, foreign & local publications and foreign media houses will also be utilised.
Division Publications The Division is responsible for printing the following:
- General UG brochure
- Student Guide
- Convocation booklet
- Bulletin
- News Magazine
- In addition, there is a monthly supplement in the Guyana Chronicle newspaper - "Focus on UG".
Contact Information Public Relations Division University of Guyana Turkeyen Campus Tel# 222 5402 Fax# 222 2490 E-mail : ug_pro@telsnetgy.net
|